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Layers of the sales stack
LAYER 01
Contact data & list building
Find who to sell to: B2B contact and company databases.
LAYER 02Enrichment & email finding
Fill in and verify the details on your lists.
LAYER 03Email sequencing & sending
Run multi-step outbound email at volume, with deliverability tools.
LAYER 04AI writing & AI SDR agents
AI that drafts, researches, or runs parts of prospecting for you.
LAYER 05Call recording & conversation intelligence
Record, transcribe and analyze sales calls and meetings.
LAYER 06CRM
The system of record for contacts, deals and pipeline.
LAYER 07Dialers & phone
Calling tools, from cloud phone systems to parallel dialers.
LAYER 08Signals & intent
Spot accounts and people showing buying signals.
LAYER 09LinkedIn outreach
Tools that help run outreach on LinkedIn.
LAYER 10Meetings, docs & enablement
Scheduling, proposals and sales content management.